How to give and receive criticism.

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

In my college days I ranked among the top 10 women divers in the United States. I got that far not just because I worked hard — practicing every day in four-to-six-hour sessions — but also because I had an extremely tough coach who routinely offered both caring support and sharp criticism. Early in our relationship he explained how it would work: “When I stop yelling is when you’d better start to worry.” And I understood: Because he believed in me, he would push me — hard.

 Strategies for coaching athletes don’t always work for executives trying to manage employees. But when it comes to delivering criticism, I do think some best practices translate. Used correctly, criticism can improve performance, enhance trust and respect, and advance the achievement of mutual goals. Used incorrectly, it can be toxic to a relationship.

 How can you increase the likelihood that your employees will perceive the criticism you offer them as helpful and well-intended and be more willing to act on it, as I was with my diving coach? Based on my sports experience with him and my current work as an executive coach, I’ve developed four guidelines:

 Engage the person in a specific solution. All too often managers offer criticism in general terms, leaving the receiver to guess what remedy is expected.

 Good coaches are, by contrast, extremely specific: “Straighten your left leg” or “Be sure to spot the palm tree before you open your somersault tuck.” They encourage the athlete to problem- solve with them: “What felt off on that dive?” or “What could you do to get that leg straighter or start that twist earlier?”

 Such an approach is equally effective in the workplace. Take, for example, the director of a large hospital who received complaints that a new manager was too abrupt in meetings and was failing to respond to requests in a timely fashion. Instead of taking the woman to task and explaining how she should change, the director explained the situation and asked her what might be done about it. She said, “It’s important for you to make good first impressions, but I’ve heard that some people think you’re too terse and not getting back to them quickly enough. How do you think you might change your behavior to shift those perceptions?” The manager suggested a few ideas and immediately implemented them.

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